As well as being the foremost operator in high street gaming and leisure, NOVOMATIC UK is a pioneering force in the online gaming sector. Leading the charge is our very own live casino brand Extreme Live Gaming which became part of the NOVOMATIC Group of Companies in 2014.
Extreme Live Gaming was founded in 2013 by igaming visionary Darwyn Palenzuela who believes that live gaming via the internet has massive, untapped potential. Inside met with Darwyn to talk more about what Extreme Live Gaming is all about and the progression of the company under the ownership of NOVOMATIC UK.
We asked him to summarise in simple terms what Extreme’s business is about. “Extreme provides live casino solutions to online and land base operators by streaming table games with real dealers to players from any device, mobile, pc or terminals,” he explained. “We strive for constant innovation and development through the latest technology to deliver a complete Omni-channel offering to online and land based casinos. Our diverse range of products through Golden Ball, Reel Roulette and Live box provides a truly unique offering for operators and their players.”
Talking about the origins of the company, Darwyn said: “I founded Extreme Live Gaming in early 2013 with the idea of providing a more engaging and entertaining live casino product than what was already out there. Shortly after being acquired by NOVOMATIC, we became part of Europe’s largest gaming technology company, thus giving us exclusive access to content and brands to further enhance Extreme’s unique offer in the live dealer space.”
To work within such a special organisation takes a special set of skills, as Darwyn explained. “Extreme employs over 90 talented and professional live dealers,” he noted. “We only seek to recruit passionate people who are willing to go the extra mile to deliver an outstanding service at our tables, making players feel welcomed and comfortable while playing. Our hiring standards are set specifically to combine game knowledge, communication skills, initiative, spoken languages and social orientation. We also endeavour to enhance our new staff skills through our training academy.”
Inside wanted to know what kind of players that Darwyn hopes to attract to the Extreme experience and if they are different from regular online gamers? He responded: “We look for consistent players who enjoy gambling responsibly. We have been thriving on different profiles of players who enjoy exploring new features on classic online casino games and value the whole gambling experience. That is why our Omnichannel and service delivery becomes essential in our business in order to attract the greatest number of players in the industry.”
Extreme Live Gaming currently has an incredible portfolio of games designed to entertain on a number of levels. We asked Darwyn for his thoughts on what is, for him, the standout game and why it works so well. “Golden Ball is our most distinguished game,” he answered. “It differentiates us from other live dealer providers with its truly unique and engaging features through its built-in tournament engine. This product works well as it provides operators with a tool to reach out for the different ranges of players they cater for; from the professional to the casual player. Operators can also decide which prizes they want to give to their player during the Golden Ball game or decide on a cash prize over a specific period.”
According to Darwyn, being boss of an innovative market leader such as Extreme is as rewarding as it is challenging. But what does he like best about his job? “As the CEO, what I like best is the ability to direct and be involved in all parts of the business,” he offered. “Having been in the gaming industry for decades and focusing specifically on the live experience, I’ve been fortunate for being intimately involved and influencing the development and maturity of live casino as a product. With Extreme, I plan to take it further from what I’ve developed in the past, and providing a product that will cater for not just the traditional players, but emerging ones as well.”
The Key Facts:
Taking the live experience to a new level Extreme Live Gaming became part of the NOVOMATIC Group of Companies in 2014. The company was originally founded in 2013 with the ambitious brief of taking live casino gaming to a whole new level of competition and entertainment. Through the acquisition of Extreme Live Gaming, NOVOMATIC UK has set down a bold new marker in the online live casino space with the aim of delivering the ultimate world class gaming experience.
A unique approach Extreme Live Gaming has developed its own unique approach to the live dealer studio experience by fully immersing the player right at the heart of the game. Its X-Mode features deliver an unrivalled blend of cutting edge technology and incredible experience via a team of live dealer specialists. A distinctive and intuitive player experience The Extreme Live Gaming portable platform delivers a distinctive and intuitive casino experience to players straight from their portable device. The company offers a fantastic range of live products including Blackjack, Baccarat and Roulette. Extreme Live Gaming offers full customisation and localisation, as well as multilanguage and multi-currency support and is backed by professionals with many years of industry experience. Its games are available on all desktop, tablet and mobile devices